Zhang Yichen, a CPPCC member and chairman and CEO of CITIC Capital Holdings, is known for his acquisition of McDonald’s China in 2017. The new company is named Golden Arches in Chinese, and the name change has gone viral on the Internet.
Zhang said when the word of the name change got out, it was free marketing on social networks. People made jokes about the name constantly and it has generated altogether nine billion clicks on Weibo.
As a veteran of the financial investment sector, China’s fight to reduce financial risks has to be his concern, but Zhang said China is capable of doing it.
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